Design
& Build

by Jane Haezer

I design and build digital products — and ship my own on the side.

Autumn path in Japan, photograph by Jane Haezer

I also take photos. All images here are mine.

01
Gelato · 2024–2026

Making complexity simple

Gelato couldn't scale enterprise onboarding — every new carrier took 7 days and a spreadsheet. I redesigned the infrastructure end to end. Setup dropped to 1 hour. The system became the foundation for all subsequent Gelato logistics product.

Read the case study →
7 days → 1 hour carrier setup time
Gelato logistics zone management interface
02
2× company revenue
Gelato AI estimation platform interface
Gelato · 2024–2026

AI Estimation Platform

Print pricing at Gelato was manual, inconsistent, and a bottleneck to growth. I designed an AI-powered estimation platform from scratch. It doubled company revenue.

Get in touch for a walkthrough →
03
Gojek · 2016–2019

Rider app redesign

At GOJEK's founding design team, I owned the redesign of the most-used product in the app — while the company was scaling from 5 to 60 designers. Retention grew 30% in the first month.

Read the case study →
+30% growth in month one
Gojek rider app redesign
04
solo designed & built
Tapocalypse game interface
Solo · 2026

Tapocalypse

A rhythm survival game. Enemies close in. Tap on the beat.

View on App Store →
05
Studio · 2025–present

HeyZaney

A two-person software studio. We build things we couldn't find.

Visit the studio →
2 of us building what we couldn't find
HeyZaney studio interface