Design & Build

I make complicated products feel simple.

Product designer with 13+ years across AI, B2B SaaS, fintech and high-scale consumer products. I work from problem definition and system design through to implementation.

Autumn path in Japan, photograph by Jane Haezer
01
Gelato · 2024–2026

Gelato Logistics

Making complexity simple

Carrier onboarding had become a slow, heavily manual process. I found that the real problem sat underneath the interface and redesigned the system before redesigning the experience.

7 days → 1 hour onboarding

View the work →
7 days → 1 hour onboarding
Gelato logistics zone management interface
02
under 2 minutes from 4 hours–1 day
Gelato AI estimation platform interface
Gelato · 2024–2026

AI Estimation Platform

Designed an AI-powered B2B product that turned specialist estimation knowledge into a workflow sales teams could use directly.

4 hours–1 day → under 2 minutes

Private walkthrough available →
03
Gojek · 2016–2019

Rider app redesign

Led the redesign of GOJEK's core transport experience during hypergrowth in one of Southeast Asia's most competitive consumer markets.

+30% retention & daily usage in month one — without a price promotion

View the case study →
+30% retention & daily usage
Gojek rider app redesign
04
solo designed & built
Tapocalypse game interface
Solo · 2026

Tapocalypse

An independent product I designed, built and shipped end-to-end — from interaction and visual design through implementation and App Store release.

Solo designed · built · shipped

View on App Store →
05
Studio · 2025–present

HeyZaney

A two-person software studio where I design and build our own products alongside a technical co-founder.

Product design · systems · frontend implementation

Visit the studio →
two-person studio design & build
HeyZaney studio interface

Some of my most recent work is commercially sensitive. I'm happy to share more detail in a private portfolio walkthrough.